It’s that time of year where budgeting for 2016 new hires is in full swing. As you build new positions into your plan, think about what it takes to attract great talent. Chances are you’ve been hearing more and more about the importance of a strong and powerful employer brand. Yes—your employer brand—not how your customers perceive you, but how your potential employees do. It’s important to convey a winning employer brand when attracting top talent to work for your organization. Here are seven ways to build your employer brand to position your organization as a desirable and rewarding place to work:

1) Educate your recruiters on your brand
2) Be active on social media
3) Be flexible
4) Improve the interviewing process
5) Improve employee retention
6) Improve communication with candidates
7) Offer unique employment perks

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