Using big data for human resources is commonly referred to as talent analytics. While big data in marketing gathers and analyzes data from customers, talent analytics gathers and analyzes data from a company’s current and prospective employees to gain insights into business challenges. Here are some of the top HR tech trends we are seeing:

Employee Engagement:

Traditionally, surveys have been the tool of choice for measuring employee engagement. However, continuously mining employee data could enable a shift from static self-reporting to dynamic observation. Many companies analyze consumer attitudes on social media or other online forums. It’s only a matter of time before this technology will be turned inward to analyze employee attitudes.

Performance Measurement:

Big data can more accurately measure performance than an annual review. Management can use data analytics to identify top performers and reward them appropriately. Companies can also use big data to identify unproductive shifts, declining quality of work or efficiency. Underperforming employees can then be targeted for training and development programs.

Employee Retention:

One of the biggest challenges for HR is increasing employee retention.  With big data, HR representatives can get a more accurate picture of who is leaving and if there are patterns among departing employees. At the same time, big data can be analyzed to identify patterns for employees who stay with the company, eventually coming up with a model for employee retention.


The use of mobile platforms has exploded, and mobile apps have become a more personal and integrated part of our lives than anything ever invented for the PC. Instead of taking up valuable administrative time, mobile tools and applications could deliver employee services such as:Payroll and benefits information – One payroll provider found that nearly 40 percent of registered mobile users access their pay information using mobile apps.
Learning and development –Mobile training apps allow users to access learning opportunities or training sessions at their convenience and on a variety of platforms.
Employee Wellness – mobile applications to help employees stay healthy and keep a work-life balance are gaining momentum with large corporations who understand that people are not productive when they are overloaded.So what does all of this technology mean for the HR professional? Being free from paper-shuffling and transactional duties may free up more time to focus on the human element of the organization: employee engagement, culture, retention, and productivity.

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